UGİ236

School of Economics and Administrative Sciences \ International Entrepreneurship

3

6

Elective

English

-

All Departments

In a world that is becoming more and more global every day, many businesses are trying to offer their products or services to different cultural settings. Due to the different cultural understandings (settings) of nation states around the world, these businesses face some problems arising from cultural differences. In this context, socio-cultural components are examined and the knowledge that needs to be acquired in order to carry out intercultural business activities is conveyed to students within the scope of this course.

Sources indicated in course Syllabur and Class Notes. In addition, recommended:
- Hofstede, Geert, Hofstede, Gert Jan, and Minkov, Michael, “Cultures and Organizations: Software of the Mind.” Revised and expanded 3rd Edition. 550 pages. New York: McGraw-Hill USA, 2010, ISBN 978-0-07-166418-9.

Intercultural communication is essential for international business. In an increasingly globalized world, many businesses are trying to provide products and services to different cultural environments. Due to the different cultural understandings of different societies in the world, businesses may encounter some problems arising from cultural differences. In this context, socio-cultural components are examined. This course aims to teach students some of the fundamentals of international business and to provide them with the ability to analyze different cultural environments in the field of international business. The cultural knowledge necessary to conduct intercultural business activities is taught within the scope of this course. Students enrolled in this course will be introduced to the differences in cultural environments in various regions, compare cultures and analyze how this may affect their business. Case studies and in-class simulation activities related to Turkish and Eurasian environments will also be prioritized.

1. Students will be able to compare the differences in cultural environments and cultures in various regions of the world and analyze how this may affect their work. These gains will be used analytically and critically for the rest of their education and professional lives.
2. By gaining knowledge about the cultures and business environments of the regions to be covered in the course, they will be able to determine the effects of companies on companies and employees while doing business in different countries and sectors, and their ability to analyze systematically and critically, both verbally and in writing will be developed.
3. Be familiar with the basic concepts of international economics,
4. Develop presentation skills
5. Develop basic research skills related to the global economy and regional socio-economic structures and be able to determine the relationships of cultural factors with other areas (such as Corporate Social Responsibility and Sustainable Development Goals).
6. Know the theoretical cultural value frameworks of authors such as Hofstede and Trompenaar and be able to discuss intercultural business issues analytically using them.
7. Being able to conduct group presentations successfully (thus experiencing the importance of cooperation and group dynamics in a simple project).

Week 1: Introduction
Week 2: Globalization
Week 3: Country Culture Differences (America, Turkey, Russia and Central Asia)
Week 4: Country Culture Differences (Europe, Middle East, Turkey, Russia and Central Asia)
Week 5: Strategies
Week 6: New market entry and operational challenges (In-class simulations - Culture Game)
Week 7: Midterm Exam
Week 8: Cultural Frameworks (Workplace Values, Family Businesses and Culture)
Week 9: Opportunity / Cost Analysis
Week 10: Value Distribution / Sharing. Group presentations
Week 11: Cultural differences - Film evaluation. Group presentations
Week 12: Group presentations / Final Assignments and Presentations.

• Participation 10%
2. Quizzes and short assignments 10%
3. Midterm /assignment: 25%
4. Group project (Presentation and Report): 30%
5. Final /assignment: 25%