UGİ355

School of Economics and Administrative Sciences \ International Entrepreneurship

3

6

Elective

Turkish

-

All Departments

In the 21st century, creative thinking and idea generation have become key concepts for success in business life. In this context, this course aims to develop creative thinking and idea generation within the framework of entrepreneurship, as well as fostering creative problem-solving, creativity motivations, and creative decision-making techniques in business life.

Özoran Artan, Beris. (2019). Yeni Bir Yaşama ve Düşünme Biçimi: Postmodern Kültür.
Uluslararası Sosyal Araştırmalar Dergisi, C.12, S.62, 730-743.
https://www.researchgate.net/publication/331409917_YENI_BIR_YASAMA_VE_DUSU
NME_BICIMI_POSTMODERN_KULTUR adresinden erişilebilir.
Black, R, A. (2008). 32 traits of creative people. https://www.cre8ng.com/materials/wp
content/uploads/2010/08/32-traits-w-crayons.pdf adresinden erişilebilir.
Buzan, T. (2003). Yaratıcı zekânın gücü. (B. Kurt, Çev.). İstanbul: Epsilon.
https://www.gorselsanatlaregitimi.com/wp-content/uploads/Tony-Buzan-Yaratici-
Zekanin-Gucu.pdf adresinden erişilebilir.
Sternberg, R. J. & Lubart, T., L. (2006). The concept of creativity: Prospects and
paradigms. In R. J. Sternberg (Ed.), Handbook of creativity içinde (s. 3-15). New York:
Cambridge University. DOI: 10.1017/CBO9780511807916.003
Sternberg, R. J. (2012). The assessment of creativity: an ınvestment-based approach.
Creativity Research Journal, 24(1), 3-12, DOI: 10.1080/10400419.2012.652925

Definition of the concept of creativity and evaluation of methods related to creative thinking.
Practical implementation of creative idea generation techniques.
Development of creative decision-making and problem-solving reflexes.
Implementation of applications based on creative entrepreneurship ideas.

1. Can discover their own creativity motivations and methods.
2. Gains the ability to generate creative solutions.
3. Develops the skill to generate new entrepreneurial ideas.
4. Acquires the ability to evaluate business life within the framework of creativity.

Week 1: Course introduction, expectations, explanation of the business idea project, and group formation.
Week 2: Introduction to creativity and idea generation concepts, dimensions of creativity.
Week 3: How does the brain work? Creativity and theoretical approaches.
Week 4: The transformation of creativity from classical understanding to modern culture.
Week 5: Postmodern culture: the new world, new target audiences, and creativity.
Week 6: Barriers to creativity, idea generation, and creative thinking techniques.
Week 7: Creative writing.
Week 8: Design thinking and creative problem-solving techniques.
Week 9: Innovative strategies and creative culture in the business world.
Week 10: Creative strategies and idea generation in entrepreneurship.
Week 11: Project presentations
Week 12: Project presentations

Midterm 30%
Assignments 10%
Final presentation and Report 60%
Participation 5%